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Williams & Smith Insurance
Excellent
2221 Main Street, London, ON K0O 8S2
Profile last updated: February 20, 2026
Est. 1983 2-5 team members
3.9
Residents of London and surrounding communities in Ontario have relied on Williams & Smith Insurance for comprehensive, affordable insurance coverage. Our brokerage works with an extensive network of Canadian insurance providers to deliver competitive quotes on auto, home, commercial, and specialty insurance.
What sets us apart is our dedication to understanding each client's unique needs. We don't believe in one-size-fits-all solutions. Instead, we craft customized insurance packages that provide the right level of protection at a price that fits your budget.
With over 43 years of experience in the insurance industry, we bring deep expertise and long-standing insurer relationships to every client interaction. Insurance is personal, and so is our service. Visit Williams & Smith Insurance or call us to see how we can help.
Contact Information
Location
2221 Main Street
London, ON K0O 8S2
Location Map
2221 Main Street, London, ON K0O 8S2
Get DirectionsInsurance Lines
Auto InsuranceHome InsuranceTenant InsuranceBusiness Insurance
Specialties
High-Risk DriversFleet InsuranceProfessional Liability
Business Hours
SundayClosed
Monday09:00 - 18:00
Tuesday09:00 - 18:00
Wednesday09:00 - 18:00
Thursday09:00 - 18:00
Friday09:00 - 18:00
SaturdayClosed
Languages
English
Photos
Reviews
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3.9
8 reviews
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E
Emma Johal
Oct 2025
Very professional
From the first call to signing the policy, everything was handled professionally. Williams & Smith Insurance really knows the insurance market in Ontario.
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M
Matthew Walker
Sep 2025
Slow and unresponsive
Williams & Smith Insurance was very slow in processing my business insurance application. Emails went unanswered for days. Eventually I went with another broker.
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I
Isabella Pelletier
Jul 2025
Disappointing experience
I was disappointed with Williams & Smith Insurance. They took over a week to get back to me with auto insurance quotes and the rates weren't even competitive.
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F
Fatima Bouchard
Apr 2025
Highly recommend
Williams & Smith Insurance helped us compare home insurance quotes from multiple providers. We ended up saving over $400 a year. Very professional team.
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M
Marie-Claire Fraser
Jan 2025
Okay but not great
Used Williams & Smith Insurance for tenant insurance. Price was average, service was fine. Nothing that really stood out compared to other brokers I've used.
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J
James Lefebvre
Dec 2024
Saved us money on auto insurance
Switched our auto insurance through Williams & Smith Insurance and saved a significant amount. The broker took the time to explain all the coverage options clearly.
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M
Matthew Okafor
Dec 2024
Made insurance easy
Insurance has always been confusing to me, but the team at Williams & Smith Insurance explained everything in plain language. Got great tenant insurance coverage at a fair price.
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N
Nicole Pelletier
Sep 2024
Best broker in town
I've been with Williams & Smith Insurance for years and they consistently find me the best rates. Their claims support is top-notch too.
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