Auto InsuranceHome InsuranceTenant InsuranceBusiness Insurance
WhiteRock Financial & Insurance
Excellent
2064 Commercial Drive, Thunder Bay, ON P8E 8S7
Profile last updated: February 20, 2026
Est. 2009 5-10 team members
3.2
WhiteRock Financial & Insurance is your neighbourhood insurance broker in Thunder Bay, Ontario. We combine the personal touch of a local business with the buying power of access to dozens of insurance companies. This means better rates, better coverage, and better service for you.
Our brokerage handles all types of personal and commercial insurance, including auto, home, condo, tenant, business, and specialty coverages. We pride ourselves on making insurance simple and stress-free.
With 17 years of experience serving our community, we have built strong relationships with insurers and a deep understanding of our clients' needs. Whether you're new to Thunder Bay or have lived here your whole life, WhiteRock Financial & Insurance is here to protect what matters most. Drop by our office or request a quote online.
Contact Information
Location
2064 Commercial Drive
Thunder Bay, ON P8E 8S7
Location Map
2064 Commercial Drive, Thunder Bay, ON P8E 8S7
Get DirectionsInsurance Lines
Home InsuranceBusiness Insurance
Specialties
High-Risk DriversCommercial AutoConstruction Insurance
Business Hours
SundayClosed
Monday08:00 - 16:30
Tuesday08:00 - 16:30
Wednesday08:00 - 16:30
Thursday08:00 - 16:30
Friday08:00 - 16:30
SaturdayClosed
Languages
English
Photos
Reviews
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3.2
5 reviews
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R
Robert Thompson
Sep 2025
Good value
I appreciate that WhiteRock Financial & Insurance shops around for the best rates. My auto insurance went down after switching. Customer service is generally good.
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M
Marie-Claire Fraser
Jun 2025
Okay but not great
Used WhiteRock Financial & Insurance for tenant insurance. Price was average, service was fine. Nothing that really stood out compared to other brokers I've used.
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J
Julie Morrison
Jun 2025
Local knowledge matters
WhiteRock Financial & Insurance really understands the local insurance market in Thunder Bay. Their connections with insurers helped me get coverage that bigger brokers couldn't.
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M
Matthew Brown
May 2025
Happy with the savings
Saved about $200 on my auto insurance by switching through WhiteRock Financial & Insurance. The broker was friendly and professional. Renewal process was smooth.
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L
Laura Cote
Feb 2024
Helpful staff
The staff at WhiteRock Financial & Insurance were helpful when I needed to add a new driver to my auto policy. They found a way to keep the premium increase minimal.
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Disclaimer: AtlasBrokers is a directory service. We do not sell, solicit, or negotiate insurance. Information on this page is for general reference only and should not be taken as financial or insurance advice.
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