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TrueRidge Financial & Insurance
Excellent
1070 Elgin Street, Waterloo, ON K7J 8R4
Profile last updated: February 20, 2026
Est. 2014 5-10 team members
4.2
As one of Waterloo's trusted independent insurance brokerages, TrueRidge Financial & Insurance is committed to providing Ontario residents with access to the best insurance products on the market. We partner with a diverse portfolio of insurance carriers to bring you options, savings, and peace of mind.
Our expertise covers auto insurance, homeowners and renters insurance, commercial insurance, and specialized coverage for unique risks. We also offer comprehensive claims support to guide you through the process if something goes wrong.
With 12 years of experience serving our community, we have built strong relationships with insurers and a deep understanding of our clients' needs. At TrueRidge Financial & Insurance, we treat every policy like it's our own. Get in touch to start protecting what matters most.
Contact Information
Location
1070 Elgin Street
Waterloo, ON K7J 8R4
Location Map
1070 Elgin Street, Waterloo, ON K7J 8R4
Get DirectionsInsurance Lines
Tenant InsuranceBusiness Insurance
Specialties
High-Risk DriversCommercial AutoProfessional Liability
Business Hours
SundayClosed
Monday08:30 - 17:00
Tuesday08:30 - 17:00
Wednesday08:30 - 17:00
Thursday08:30 - 17:00
Friday08:30 - 16:00
SaturdayClosed
Languages
English
Photos
Reviews
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4.2
6 reviews
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I
Isabelle Olsen
Dec 2025
Responsive and caring
When my basement flooded, TrueRidge Financial & Insurance was the first call I made. They walked me through the claims process and followed up regularly. A+ service.
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M
Marie-Claire Morrison
May 2025
Great advice
The broker at TrueRidge Financial & Insurance gave me excellent advice on how to lower my auto insurance premiums. Very honest and transparent about what I actually need.
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O
Olivia Kim
Feb 2025
Family business feel
TrueRidge Financial & Insurance has that family business feel that you don't get from big insurance companies. They genuinely care about finding you the right coverage.
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O
Olivia Martin
Jan 2025
Local knowledge matters
TrueRidge Financial & Insurance really understands the local insurance market in Waterloo. Their connections with insurers helped me get coverage that bigger brokers couldn't.
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M
Marie-Claire Johnson
Nov 2024
Good value
I appreciate that TrueRidge Financial & Insurance shops around for the best rates. My auto insurance went down after switching. Customer service is generally good.
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J
Julie Singh
Jun 2024
Saved us money on auto insurance
Switched our auto insurance through TrueRidge Financial & Insurance and saved a significant amount. The broker took the time to explain all the coverage options clearly.
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