Auto InsuranceHome InsuranceTenant InsuranceBusiness Insurance
TrueLake Insurance Group
Excellent
979 Richmond Street, Red Deer, AB T9J 5T2
Profile last updated: February 20, 2026
Est. 1965 2-5 team members
4.2
At TrueLake Insurance Group, we believe that great insurance starts with great relationships. Based in Red Deer, Alberta, our brokerage takes pride in offering personalized insurance solutions tailored to each client's unique situation. We represent multiple top-rated insurance companies, which means we can find you the best coverage at the most competitive price.
Our services include personal lines such as auto, home, condo, and tenant insurance, as well as commercial lines including general liability, commercial property, professional liability, and more.
With over 61 years of experience in the insurance industry, we bring deep expertise and long-standing insurer relationships to every client interaction. Let TrueLake Insurance Group be your advocate in the insurance marketplace. Contact us today for a free, no-obligation quote.
Contact Information
Location
979 Richmond Street
Red Deer, AB T9J 5T2
Location Map
979 Richmond Street, Red Deer, AB T9J 5T2
Get DirectionsInsurance Lines
Tenant InsuranceBusiness Insurance
Specialties
New DriversFleet InsuranceConstruction Insurance
Business Hours
SundayClosed
Monday08:30 - 17:00
Tuesday08:30 - 17:00
Wednesday08:30 - 17:00
Thursday08:30 - 17:00
Friday08:30 - 17:00
SaturdayClosed
Languages
English
Photos
Reviews
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4.2
6 reviews
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I
Isabella Pelletier
Jun 2025
Does the job
TrueLake Insurance Group helped me find auto insurance after I moved to Red Deer. Decent rates and good coverage. Not the most high-tech office but they get results.
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A
Ashley Martin
May 2025
Pretty good
TrueLake Insurance Group helped us with our home insurance renewal. They found a slightly better rate. The process was straightforward, nothing exceptional but reliable.
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L
Liam Lavoie
Feb 2025
Could be better
The rates TrueLake Insurance Group found for my home insurance were okay, but I found a similar quote on my own online. The personal service was nice though.
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J
Jean-Pierre Hamilton
Oct 2024
Slow and unresponsive
TrueLake Insurance Group was very slow in processing my business insurance application. Emails went unanswered for days. Eventually I went with another broker.
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E
Ethan Anderson
Oct 2024
Local knowledge matters
TrueLake Insurance Group really understands the local insurance market in Red Deer. Their connections with insurers helped me get coverage that bigger brokers couldn't.
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P
Patrick Okafor
Apr 2024
Top notch broker
TrueLake Insurance Group found us comprehensive home and auto insurance at a price that beat what we were paying before. The team is very responsive.
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