Auto InsuranceHome InsuranceTenant InsuranceBusiness Insurance
TrueLake Insurance Agency
Excellent
2261 Park Boulevard, Edmonton, AB T1P 1H0
Profile last updated: February 20, 2026
Est. 1980 5-10 team members
4.0
Since our founding, TrueLake Insurance Agency has been dedicated to providing outstanding insurance services to the people of Edmonton and Alberta. As an independent broker, we proudly represent our clients -- not the insurance companies -- ensuring you always receive unbiased advice and competitive pricing.
We specialize in personal insurance including auto, home, and tenant coverage, as well as commercial insurance for businesses of all sizes. From startups to established enterprises, we tailor our solutions to match your specific risk profile.
With over 46 years of experience in the insurance industry, we bring deep expertise and long-standing insurer relationships to every client interaction. Trust TrueLake Insurance Agency for honest advice, competitive rates, and the kind of personal service that only a local independent broker can provide.
Contact Information
Location
2261 Park Boulevard
Edmonton, AB T1P 1H0
Location Map
2261 Park Boulevard, Edmonton, AB T1P 1H0
Get DirectionsInsurance Lines
Home InsuranceTenant InsuranceBusiness Insurance
Specialties
New DriversSenior DriversLandlord Insurance
Business Hours
SundayClosed
Monday08:00 - 16:30
Tuesday08:00 - 16:30
Wednesday08:00 - 16:30
Thursday08:00 - 16:30
Friday08:00 - 16:30
SaturdayClosed
Languages
English
Photos
Reviews
Write a Review
4.0
8 reviews
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S
Stephanie Gagnon
Jan 2026
Five stars all around
Switched to TrueLake Insurance Agency on a friend's recommendation and I'm so glad I did. My auto insurance premium dropped and I actually have better coverage now.
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N
Nathan Campbell
Jan 2026
Average experience
My experience with TrueLake Insurance Agency was average. They found decent auto insurance rates but nothing spectacular. Communication could be improved.
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J
Jennifer Poirier
Nov 2025
Mixed feelings
I had mixed feelings about TrueLake Insurance Agency. The broker was friendly but seemed disorganized. Eventually got my auto insurance sorted but it took longer than expected.
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J
Jean-Pierre Sharma
Jul 2025
Smooth transition
Switching from my old broker to TrueLake Insurance Agency was completely smooth. They handled all the transfers and actually improved my coverage at a lower cost.
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T
Thomas Chen
Jul 2025
Local knowledge matters
TrueLake Insurance Agency really understands the local insurance market in Edmonton. Their connections with insurers helped me get coverage that bigger brokers couldn't.
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A
Alexander Anderson
Jan 2025
Would recommend to anyone
The team at TrueLake Insurance Agency in Edmonton went above and beyond to help us. They shopped around and found us home insurance that was significantly cheaper.
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B
Benjamin Murray
Dec 2024
Family business feel
TrueLake Insurance Agency has that family business feel that you don't get from big insurance companies. They genuinely care about finding you the right coverage.
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M
Mia Morin
Jun 2024
Perfect for small business
TrueLake Insurance Agency set up our commercial liability and property insurance. They understood our industry and found coverage that actually fits our needs.
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Disclaimer: AtlasBrokers is a directory service. We do not sell, solicit, or negotiate insurance. Information on this page is for general reference only and should not be taken as financial or insurance advice.
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