Auto InsuranceHome InsuranceTenant InsuranceBusiness Insurance
TrueLake Financial & Insurance
Excellent
1657 Albert Street, Welland, ON M2P 2X1
Profile last updated: February 20, 2026
Est. 2008 50+ team members
3.6
TrueLake Financial & Insurance is an independent insurance brokerage proudly serving the Welland community and surrounding areas in Ontario. As an independent broker, we work with multiple insurance providers to compare rates and coverage options, ensuring our clients get the best value for their insurance needs.
Our team specializes in auto insurance, home insurance, commercial insurance, and tenant insurance. Whether you're a first-time home buyer, a growing business, or simply looking for better rates on your current policy, we take the time to understand your unique situation and find the right coverage.
With 18 years of experience serving our community, we have built strong relationships with insurers and a deep understanding of our clients' needs. We are committed to providing personalized service and expert advice to every client who walks through our door. At TrueLake Financial & Insurance, you're not just a policy number -- you're part of our community.
Contact Information
Location
1657 Albert Street
Welland, ON M2P 2X1
Location Map
1657 Albert Street, Welland, ON M2P 2X1
Get DirectionsInsurance Lines
Auto InsuranceHome InsuranceTenant InsuranceBusiness Insurance
Specialties
High-Risk DriversNew DriversCondo InsuranceLandlord InsuranceTravel Insurance
Business Hours
SundayClosed
Monday09:00 - 17:00
Tuesday09:00 - 17:00
Wednesday09:00 - 17:00
Thursday09:00 - 17:00
Friday09:00 - 17:00
SaturdayClosed
Languages
English
Photos
Reviews
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3.6
7 reviews
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A
Anika Murray
Nov 2025
Reliable broker
Been with TrueLake Financial & Insurance for a couple of years now. They handle our home and auto insurance well. Sometimes hard to reach during busy periods.
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Laura Johnson
Sep 2025
Happy with the savings
Saved about $200 on my auto insurance by switching through TrueLake Financial & Insurance. The broker was friendly and professional. Renewal process was smooth.
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P
Priya Murray
Jul 2025
Excellent service
After a car accident, TrueLake Financial & Insurance guided me through the entire claims process. I felt supported every step of the way. Cannot recommend them enough.
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J
Jennifer Poirier
Nov 2024
Poor communication
My biggest issue with TrueLake Financial & Insurance was the lack of communication. I had to call multiple times to get updates on my home insurance policy. Frustrating.
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N
Nicole Gauthier
Nov 2024
Pretty good
TrueLake Financial & Insurance helped us with our home insurance renewal. They found a slightly better rate. The process was straightforward, nothing exceptional but reliable.
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R
Raj Sharma
Oct 2024
Personal touch
What I love about TrueLake Financial & Insurance is the personal service. They remember my name and proactively reach out before renewal to review my coverage.
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S
Sarah Chen
Jan 2024
Smooth transition
Switching from my old broker to TrueLake Financial & Insurance was completely smooth. They handled all the transfers and actually improved my coverage at a lower cost.
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