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TrueLake Financial & Insurance
Excellent
351 Burrard Street, Cranbrook, BC V6I 4U5
Profile last updated: February 20, 2026
Est. 2007 2-5 team members
4.4
TrueLake Financial & Insurance brings together experienced insurance professionals who are passionate about helping clients in Cranbrook, British Columbia, find the coverage they deserve. As an independent brokerage, we have the unique ability to shop your insurance across multiple carriers, finding the perfect balance of coverage and cost.
Our product offerings include auto, home, life, commercial, and specialty insurance lines. We also provide ongoing policy management, annual reviews, and dedicated claims assistance to ensure your insurance keeps pace with your life.
With 19 years of experience serving our community, we have built strong relationships with insurers and a deep understanding of our clients' needs. Discover why more people in Cranbrook are choosing TrueLake Financial & Insurance as their go-to insurance broker.
Contact Information
Location
351 Burrard Street
Cranbrook, BC V6I 4U5
Location Map
351 Burrard Street, Cranbrook, BC V6I 4U5
Get DirectionsInsurance Lines
Auto InsuranceHome InsuranceBusiness Insurance
Specialties
Senior DriversCondo InsuranceConstruction InsuranceTravel InsurancePet Insurance
Business Hours
SundayClosed
Monday09:00 - 17:30
Tuesday09:00 - 17:30
Wednesday09:00 - 17:30
Thursday09:00 - 17:30
Friday09:00 - 17:30
Saturday10:00 - 14:00
Languages
EnglishFrench
Photos
Reviews
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4.4
7 reviews
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N
Noah Lee
Dec 2025
Quick and efficient
Needed auto insurance quickly after buying a new car. TrueLake Financial & Insurance had everything set up within a few hours. Great efficiency!
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Harpreet Tremblay
Oct 2025
Would recommend to anyone
The team at TrueLake Financial & Insurance in Cranbrook went above and beyond to help us. They shopped around and found us home insurance that was significantly cheaper.
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S
Sophia Okafor
Mar 2025
Great experience!
I had an excellent experience with TrueLake Financial & Insurance. They found me the best auto insurance rate in Cranbrook and the whole process was seamless.
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J
James Anderson
Feb 2025
Not what I expected
Based on reviews I expected more from TrueLake Financial & Insurance. The auto insurance rates they quoted were higher than what I found elsewhere. Didn't feel valued as a customer.
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L
Lucas Gauthier
Dec 2024
Top notch broker
TrueLake Financial & Insurance found us comprehensive home and auto insurance at a price that beat what we were paying before. The team is very responsive.
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M
Matthew Olsen
Jun 2024
Family business feel
TrueLake Financial & Insurance has that family business feel that you don't get from big insurance companies. They genuinely care about finding you the right coverage.
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E
Ethan Murray
Apr 2024
Exceptional claims handling
When I had a water damage claim, TrueLake Financial & Insurance handled everything quickly and professionally. The claim was settled faster than I expected.
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Disclaimer: AtlasBrokers is a directory service. We do not sell, solicit, or negotiate insurance. Information on this page is for general reference only and should not be taken as financial or insurance advice.
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