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TrueBay Insurance Services
Excellent
606 College Avenue, Lethbridge, AB T8Y 3N5
Profile last updated: February 20, 2026
Est. 1972 10-25 team members
4.7
TrueBay Insurance Services is where insurance meets integrity. Our Lethbridge-based brokerage serves clients throughout Alberta with a commitment to transparency, fair pricing, and exceptional service. We believe that the best insurance advice comes from brokers who are free to recommend any insurer, and that's exactly what we do.
Whether you're insuring your vehicle, your home, your business, or all of the above, our licensed team will walk you through your options, explain the fine print, and make sure you're properly covered without overpaying.
With over 54 years of experience in the insurance industry, we bring deep expertise and long-standing insurer relationships to every client interaction. Your satisfaction is our success. Call TrueBay Insurance Services today to experience insurance the way it should be.
Contact Information
Location
606 College Avenue
Lethbridge, AB T8Y 3N5
Location Map
606 College Avenue, Lethbridge, AB T8Y 3N5
Get DirectionsInsurance Lines
Auto InsuranceHome InsuranceTenant InsuranceBusiness Insurance
Specialties
High-Risk DriversNew DriversFleet InsuranceTravel InsurancePet Insurance
Business Hours
SundayClosed
Monday09:00 - 18:00
Tuesday09:00 - 18:00
Wednesday09:00 - 18:00
Thursday09:00 - 18:00
Friday09:00 - 18:00
SaturdayClosed
Languages
English
Photos
Reviews
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4.7
6 reviews
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Nathan Poirier
Dec 2025
Great experience!
I had an excellent experience with TrueBay Insurance Services. They found me the best auto insurance rate in Lethbridge and the whole process was seamless.
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Anika Poirier
May 2025
Very knowledgeable team
TrueBay Insurance Services has a team of very knowledgeable brokers. They helped me understand the difference between various auto insurance coverages and what I actually need.
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Marc-Andre Roy
Apr 2025
Best broker in town
I've been with TrueBay Insurance Services for years and they consistently find me the best rates. Their claims support is top-notch too.
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Olivia Fortin
Nov 2024
Great for home insurance
Bought our first home and TrueBay Insurance Services walked us through everything we needed for home insurance. They even bundled it with our auto policy for extra savings.
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Ethan Wilson
Jan 2024
Very professional
From the first call to signing the policy, everything was handled professionally. TrueBay Insurance Services really knows the insurance market in Alberta.
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Anika Walker
Jan 2024
Happy with the savings
Saved about $200 on my auto insurance by switching through TrueBay Insurance Services. The broker was friendly and professional. Renewal process was smooth.
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Disclaimer: AtlasBrokers is a directory service. We do not sell, solicit, or negotiate insurance. Information on this page is for general reference only and should not be taken as financial or insurance advice.
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