Auto InsuranceHome InsuranceTenant InsuranceBusiness Insurance
Sterling Insurance Brokers
Excellent
978 Barrington Street, Waterloo, ON P3H 7S1
Profile last updated: February 20, 2026
Est. 1997 10-25 team members
3.0
Sterling Insurance Brokers has proudly served the insurance needs of Waterloo and greater Ontario for years. We are an independent brokerage committed to finding the best combination of price, coverage, and service for each of our clients. By representing multiple insurance companies, we ensure you have access to a wide range of options.
Our insurance solutions cover personal lines (auto, home, tenant, condo), commercial lines (general liability, commercial property, professional indemnity), and specialty products. Our experienced brokers guide you through every step.
With 29 years of experience serving our community, we have built strong relationships with insurers and a deep understanding of our clients' needs. Your trust is our most valued asset. Contact Sterling Insurance Brokers to experience the independent broker advantage.
Contact Information
Location
978 Barrington Street
Waterloo, ON P3H 7S1
Location Map
978 Barrington Street, Waterloo, ON P3H 7S1
Get DirectionsInsurance Lines
Home InsuranceTenant Insurance
Specialties
High-Risk DriversNew DriversSenior DriversCyber Insurance
Business Hours
SundayClosed
Monday08:30 - 17:00
Tuesday08:30 - 17:00
Wednesday08:30 - 17:00
Thursday08:30 - 17:00
Friday08:30 - 17:00
SaturdayClosed
Languages
English
Photos
Reviews
Write a Review
3.0
8 reviews
Sort by:
D
David Johnson
Jan 2026
Saved us money on auto insurance
Switched our auto insurance through Sterling Insurance Brokers and saved a significant amount. The broker took the time to explain all the coverage options clearly.
Was this helpful?
B
Benjamin Walker
Oct 2025
Great experience!
I had an excellent experience with Sterling Insurance Brokers. They found me the best auto insurance rate in Waterloo and the whole process was seamless.
Was this helpful?
J
Jacques Lee
Feb 2025
Decent service
Got my tenant insurance through Sterling Insurance Brokers. The price was fair and the coverage is good. Wish they had evening hours for working professionals.
Was this helpful?
N
Nathan Mueller
Jan 2025
Disappointing experience
I was disappointed with Sterling Insurance Brokers. They took over a week to get back to me with auto insurance quotes and the rates weren't even competitive.
Was this helpful?
A
Ashley Bouchard
Jan 2025
Perfect for small business
Sterling Insurance Brokers set up our commercial liability and property insurance. They understood our industry and found coverage that actually fits our needs.
Was this helpful?
M
Mei Dubois
Oct 2024
Poor communication
My biggest issue with Sterling Insurance Brokers was the lack of communication. I had to call multiple times to get updates on my home insurance policy. Frustrating.
Was this helpful?
N
Noah Johal
Sep 2024
Good value
I appreciate that Sterling Insurance Brokers shops around for the best rates. My auto insurance went down after switching. Customer service is generally good.
Was this helpful?
F
Fatima Chen
Jan 2024
Fair pricing
Sterling Insurance Brokers offered fair pricing on our commercial insurance package. The broker understood our business needs. Would have liked a faster turnaround on the policy documents.
Was this helpful?
Share Profile
Verify this broker's licence: Check Sterling Insurance Brokers's licensing status with the FSRA
Disclaimer: AtlasBrokers is a directory service. We do not sell, solicit, or negotiate insurance. Information on this page is for general reference only and should not be taken as financial or insurance advice.
Request a Quote
Interested in getting a quote from Sterling Insurance Brokers? Fill out the form below and they will get back to you.
Step 1 of 4: Type
What type of insurance do you need?
Select the type of insurance you are looking for a quote on.
Is this your brokerage?
Claim this listing to update your information, respond to reviews, and more.
Claim This ListingInsurance Partners
Intact InsuranceAviva CanadaWawanesa InsuranceThe Co-operatorsDesjardins InsuranceRSA InsuranceDefinity Insurance (Economical)Gore Mutual InsurancePembridge InsuranceCAA InsuranceTravelers CanadaNorthbridge InsuranceZurich CanadaWestland InsurancebelairdirectTD InsuranceSonnet InsurancePeace Hills Insurance