Profile last updated: February 20, 2026
321 Cedar Lane
Thunder Bay, ON M7G 0O2
321 Cedar Lane, Thunder Bay, ON M7G 0O2
Get Directions8 reviews
Raj Bouchard
Fair pricing
First Insurance Group offered fair pricing on our commercial insurance package. The broker understood our business needs. Would have liked a faster turnaround on the policy documents.
Simran Chen
Does the job
First Insurance Group helped me find auto insurance after I moved to Thunder Bay. Decent rates and good coverage. Not the most high-tech office but they get results.
Olivia Kim
Personal touch
What I love about First Insurance Group is the personal service. They remember my name and proactively reach out before renewal to review my coverage.
Nicole Campbell
Mixed feelings
I had mixed feelings about First Insurance Group. The broker was friendly but seemed disorganized. Eventually got my auto insurance sorted but it took longer than expected.
Michael Pelletier
Family business feel
First Insurance Group has that family business feel that you don't get from big insurance companies. They genuinely care about finding you the right coverage.
Ethan Roy
Five stars all around
Switched to First Insurance Group on a friend's recommendation and I'm so glad I did. My auto insurance premium dropped and I actually have better coverage now.
Sophia Johal
Slow and unresponsive
First Insurance Group was very slow in processing my business insurance application. Emails went unanswered for days. Eventually I went with another broker.
David Brown
Great advice
The broker at First Insurance Group gave me excellent advice on how to lower my auto insurance premiums. Very honest and transparent about what I actually need.
Verify this broker's licence: Check First Insurance Group's licensing status with the FSRA
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