Family First Insurance

I just had what I would call the worst interaction with Mark at Family First Insurance. He spent most of our 35-minute phone call explaining why his insurance would be too expensive for me and criticizing other companies—particularly Allstate, which was one of the quotes I had received. I had reached out hoping to work with a broker who could do the shopping for me and help find the best fit. Instead, I got a lecture on why other providers weren’t worth considering, and I never received any actual information or options. Mark told me I should just apply with Aviva (our current provider) and continue down that route. As someone who also works in sales (home sales), I can confidently say this was one of the worst sales experiences I’ve ever had and I would easily be fired by speaking to a potential homebuyer in this manner. When I mentioned that it didn’t feel like he wanted to help, he replied, “I’m here to provide information.” When I asked if maybe I misunderstood and he doesn't provide insurance, he said yes he does, but that after 20+ years in the industry, he already knew he wouldn’t be able to offer me a lower rate—without ever asking about my budget, needs, or coverage details. By the end of the call, he knew nothing about our home, our vehicles, or our financial situation. The only thing I learned was that he dislikes Allstate and assumes I can’t afford his insurance. Needless to say, I won’t be reaching out again, and I’ll be sharing this experience with friends and neighbours in Airdrie. Thanks, but no thanks I am certain once I post on a few websites I will find a broker happy to help me.

I had a fantastic experience working with Mark! He took the time to research the best options for my home and auto insurance and was able to get me the best deal available. His knowledge and dedication really made the process smooth and stress-free. A special thank you as well to his assistant Sharnjit, who was amazing at supporting the process and making sure documents were prepared and expedited quickly when needed. I truly appreciate their teamwork and professionalism—highly recommend!

What a breath of fresh air! Customer service is finally here again. Mark answered the phone, set up an in person meeting and we sorted out what was best for multiple policies that we had with an online broker. We found better deals on most and Mark had the integrity to tell us which ones we should keep. We will be dealing with Mark from now on!

Mark found me house insurance for almost half of what I was paying before. He was super responsive and helpful with all my questions and got things done right away. Much appreciated! Would highly recommend!

Cannot say enough about Mark and his team. I was in the process of changing our brokers and insurance provider and had heard good reviews on Family First. Just in the review of our House Coverage, Mark had found the house under insured by a very considerable amount. Mark proceeded to find us a carrier and insured the house at $1000 less per year from what we were currently paying. We will be moving our other insurance policies across as they come due.