Consumers are increasingly researching brokers online before making contact. Our AI-powered comparison tool helps them make informed decisions — and gives brokers a new channel to win business.
How the Comparison Tool Works
When a consumer searches for brokers, they can select up to three profiles to compare side-by-side. Our AI analyzes:
- Ratings and reviews — Overall score, recent trends, and review sentiment
- Specialties — How well each broker matches the consumer's specific needs
- Response time — Average time to first response based on historical data
- Coverage areas — Geographic and service area overlap with the consumer's location
- Client feedback themes — Common praise and concerns from reviews
The AI then generates an objective summary highlighting strengths, potential concerns, and a recommendation based on the consumer's criteria.
How to Optimize Your Profile
1. Complete Your Profile Profiles with photos, detailed bios, and listed specialties rank higher in search results and comparison analysis.
2. Collect Reviews Active review collection is the single biggest factor in comparison rankings. After every successful interaction, ask clients for a review.
3. Respond Quickly Our AI tracks response times. Brokers who respond within an hour score significantly higher than those who take days.
4. Specialize Generalist profiles perform worse in comparisons than specialists. If you focus on commercial real estate or life insurance, make that clear.
5. Keep Information Current Outdated information hurts trust. Review your profile quarterly and update any changes.
The Bottom Line
The comparison tool is free for consumers and drives qualified leads directly to brokers. The better your profile, the more often you'll be recommended.